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Allbirds

Allbirds, Inc. is a New Zealand-American company that sells footwear and apparel.  Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine Merino wool.  The company claims to keep its products as eco-friendly as possible and is a certified B Corporation.  Allbirds uses a direct-to-consumer model, selling its products exclusively through its website and retail stores, in order to avoid the low margins commonly-associated with the wholesale selling model.